“The Dip” by Seth Godin

February 1, 2010

Interesting blog post on Seth Godin’s book on ReadWrite Web, The Dip.

“Quitting is one the easiest things there is to do. When we face a challenge that appears insurmountable, we would sooner give up and try something else rather than push through the pain of that challenge. But the truth is, trying something else is only going to lead towards another challenge, and becoming a serial quitter is most definitely not the right path to head down.

Seth Godin, author of the bestselling books Purple Cow and the more recent Linchpin: Are You Indispensable?, is also the author of 2007’s The Dip: A Little Book That Teaches You When to Quit (and When to Stick). According to Godin, while quitting is often a poor snap decision made under stress, under the right circumstances it is a smart choice for turning around a dead-end situation.

“The Dip,” as Godin defines it, is the valley between initial luck and long-term success. When learning any skill, the very beginning is fun and exciting as we quickly grasp new information and abilities. But at some point shortly after, the long, slow and difficult climb toward mastery makes us want to give up. This same analogy applies to numerous markets and situations, including sports, sales, job hunting and entrepreneurialism.”

Read the rest of the blogpost here.