Depth vs. Breadth

March 16, 2010

At Life Action, one of our values is “Depth vs. Breadth” or “If you take care of the depth of your ministry, God will take care of the breadth.

The following post by Seth Godin, illustrates what happens when people focus more on “breadth” than on “depth” on the net. It is not a positive thing!

    Driveby culture and the endless search for wow

The net has spawned two new ways to create and consume culture.

The first is the wide-open door for amateurs to create. This is blogging and online art, wikipedia and the maker movement. These guys get a lot of press, and deservedly so, because they’re changing everything.

The second, though, is distracting and ultimately a waste. We’re creating a culture of clickers, stumblers and jaded spectators who decide in the space of a moment whether to watch and participate (or not).
Culture has been getting faster and shallower for hundreds of years, and I’m not the first crusty pundit to decry the demise of thoughtful inquiry and deep experiences.Find the right people, those that are willing to listen to what you have to say, and ignore the masses that are just going to race on, unchanged.

Click here to read the entire post.

So – what is your focus – depth or breadth?