The Importance of Communicating Vision

April 1, 2010

Daniel Harkavy quotes one of his coaches in his book, Becoming a Coaching Leader, about the importance of the leader’s responsibility to communicate vision to his team.

So often, because we have worked so hard on the vision, we assume that our teams knows and owns it just as much as we d0 – that is usually not the case at all! It is critical that leaders continually share the vision. A rule of thumb is just about the time you are sick of saying it, people are just then starting to get it. So hang in there and communicate, communicate, and communicate vision!!

Here is the quote from the book:

“As a leader, it is your duty (and your pleasure) to keep a clear vision in front of your teams at all times. Continued focus on the vision makes the difference between excellence and mediocrity. It promotes discipline in the trenches, where battles are won and lost. A team well focused on the vision is better equipped to deal with daily wins and losses than a team merely headed in the general direction of some ideal place.

Any member of the team unable to articulate the vision is a weak link – and we all know that a chain is only as strong as its weakest link. It’s your role as the leader to ensure that no link in your chain is weak through failure to understand the vision.” –Tim Enochs, quoted in the book Becoming a Coaching Leader by Daniel Harkavy.

Some other quotes from the book:

• “Visionary leaders are better able to make good decisions than those who lack a clear vision.”

• “Visionary leaders communicate their vision with excellence.”

• “Visionary leaders are full of passion, excited about the opportunity ahead.”

• “Visionary leaders are devoted to leadership development.”

So – are you crystal clear on your vision? If so, is your team, all of your team, crystal clear on the vision?

Have a blessed Resurrection Weekend!

“Jesus said to her, ‘I am the resurrection and the life.

He who believes in me will live, even though he dies;

and whoever lives and believes in me will never die.’”

(John 11:25–26)