“Switch” by Chip and Dan Heath

April 6, 2010

Just finished a great book a couple of days ago on change – Switch, How to Change Things When Change is Hard, by Chip and Dan Heath.

I was going to do a write-up on the book, but Michael Hyatt has a pretty good summary on his blog.  Following are a few highlights:

“Why is it is so difficult to change? Whether it is our personal lives, our organizations, or our communities, real and lasting change is difficult. According to Chip and Dan Heath, the primary obstacle is a conflict that’s built into our brains. In their new book, Switch, they explain this conflict and, more importantly, how to overcome it to create the outcomes you want.

In their newest book, the Heaths outline the psychology of change. They begin by explaining that our brain is comprised of two systems: the rationale and the emotional. Building on the work of psychologist Jonathan Haidt and his book, The Happiness Hypothesis, they employ the metaphor of a Rider on an Elephant. The Rider represents the rationale side of our brain; the Elephant represents the emotional side. When these two systems are in alignment, change comes rapidly and easily. When they are not, change is slow and difficult.

The authors use numerous, real-world examples to illustrate their concepts. I found these fascinating—and memorable. I also liked the “Clinics” they sprinkled throughout the book as “sidebars.” These provided hypothetical situations that give me a chance to apply what I had learned.”

Check out Michael’s blog – better yet, get the book!

BG

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