It is one thing to have a great idea – it is quite another to see your idea actually implemented. How often have you had a “brainstorm”, gotten excited, rushed in to share it with your boss, co-workers, family, etc. only to see their eyes glaze over as you talk? Instead of being excited, they are either overwhelmed or quickly lose interest.
So, what do you do?
Well, a colleague of mine, Aaron Paulus, has an idea of what to do. Aaron is the director of the creative team at our organization, so he constantly has to pitch ideas to internal clients and leadership. Some of us have a hard time grasping just what he is trying to accomplish. So Aaron has learned how to “sell us” in a very effective manner. Following is an excerpt from his blog that explains his method for pitching an idea.
As an in-house creative director, I live to create, to problem solve, to listen to my clients and propose a solution that will accomplish their objective. While creative solutions can be tough to come by, convincing your client or boss of your idea can be even more difficult. In fact, it’s useless to have great ideas and be a creator if you can’t sell what you create. Let’s take a look at a few helpful things to help you sell your ideas to your boss and clients.
Before You Sell, First Listen To Your Client
Timing is Key When You Sell Your Idea
Five Ways to Improve Idea Presenting:
1. A strong start
2. Keep your presentation simple and concise
3. Help clients visualize your ideas as reality!
4. Slip in a little drama where appropriate
5. Present the right amount of options – usually about three.
I can attest to the fact that Aaron knows how to present and sell an idea. Read his entire post by clicking here.
Also check out a great book on presenting ideas visually – The Back of the Napkin. This one is well worth adding to your “toolbox” if you regularly have to present ideas to others. Plus, it’s a fun read!
Have a great weekend!