How many times have you had a great idea, heard a great idea, or seen a great idea, but it just doesn’t fly? It doesn’t catch on with the right people?
Personally, I have a hard time communicating my ideas. According to the Myers-Briggs analysis, I am an INTJ in personality type – one of those “just the facts” types. I am inclined to “tell vs. sell” an idea. Surely if people just hear the facts (and plenty of them) they will easily grasp my idea & become excited about it and own it! Right? Well – NO, actually they won’t.
Too many great ideas have been buried in too many details, a boring presentation, or the inability to communicate why the idea is important. These ideas just don’t stick.
Well, there is a way to make these ideas stick – a way to get others to embrace your ideas or that or others. Chip & Dan Heath in their 2007 book, Made to Stick, lay out a simple but powerful way of making your ideas “sticky”. It is a little bit of a stretch for guys like me that want to sell an idea just on the facts, but it is so powerful and guys like me have to learn how to adopt these principles of communicating ideas. Bottom line – no matter how great the idea – it is worthless unless it gets off the drawing board.
Chip & Dan recommend six basic principles for making an idea “sticky”:
Simplicity – strip your idea down to its core without turning it into a silly sound bite.
Unexpectedness – capture & hold people’s attention
Concreteness – Help people understand and remember the idea much later.
Credibility – Help people believe the idea
Emotional – Help people to care about your idea.
Stories – Get people to act on your ideas.
Made to Stick is a great tool to help you communicate your ideas in a manner that actually gets them implemented.
Question – how do you “sell” your ideas?
Hope it is a great Monday & week for you!