Improve Your Effectiveness with The 90 Minute Rule

June 22, 2012

Good morning! It is Friday!! I hope you have a great day and a great weekend. Make sure you take some time this weekend to reconnect with the Lord and your family.

It was a windy day for Frieda!

The 90 Minute Rule is a powerful tool for increasing your effectiveness that I have heard for some time from others, but most especially Tony Schwartz on his site The Energy Project and I wrote on this back in 2010 (click here to see the post).

It appears that research has proven that for the typical person, 90 minutes is the longest amount of time a person can stay intensely focused on a task before losing energy and effectiveness.  So the key is to find 90 minute blocks of time within the best part of the day for you to focus on the most important task you have before you that day. During that time, shut down your email, Twitter, close Facebook, put your cell phone on silent and remove all other distractions and for 90 minutes focus on what is most important that day. At the end of 90 minutes, get up and stretch get a healthy snack and take a short break.  And then, if your schedule allows, go for another 90 minutes. However, if you have only that one 90 minute block a day, then discipline yourself to use it. You will be amazed how productive you will become.

It is a discipline and a hard one to cultivate, but if you develop this discipline you will radically change your work life for the better.

Again – have a great weekend!
BG