Reading is one of the most pleasurable activities out there. On a scale of human enjoyment I once found in a reference book, where respondents ranked activities from getting their car repaired (4.6) to sex (9.3), reading books scored an 8.3. That’s better than TV. We just assume we don’t have time for this indulgence in our busy lives.
Yet many successful people turn out to be voracious readers, too. They don’t have more hours per day than the rest of us, but they have figured out a two-part process of managing “supply” (hours available to read) and “demand” (desire to use that time reading) to turn themselves into bookworms. Here’s how to get a handle on both.