I am thoroughly enjoying reading Marcus Buckingham and Ashley Goodall’s book Nine Lies About Work. It is incredibly eye-opening as they take common assumptions and challenge those assumptions with real data.
In Lie #3: The Best Companies Cascade Goals, they state:
“. . . cascaded goals are tagging along behind work, not out ahead of it: as used in the real world goal setting is more a system of record keeping than a system of work making.”Nine Lies About Work, page 60
They go on to say something that, in my opinion, is critically important:
“The best companies don’t cascade goals; the best companies cascade meaning.”Nine Lies About Work, page 62