How Goals are Failing Your Organization

I am thoroughly enjoying reading Marcus Buckingham and Ashley Goodall’s book Nine Lies About Work. It is incredibly eye-opening as they take common assumptions and challenge those assumptions with real data.

In Lie #3: The Best Companies Cascade Goals, they state:

“. . . cascaded goals are tagging along behind work, not out ahead of it: as used in the real world goal setting is more a system of record keeping than a system of work making.”

Nine Lies About Work, page 60

They go on to say something that, in my opinion, is critically important:

“The best companies don’t cascade goals; the best companies cascade meaning.”

Nine Lies About Work, page 62